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RECLAME |
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| Lectured in |
1ste jaar Bedrijfsbeheer, keuze Marketing
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| Theory |
[A] 25.0 |
| Exercises |
[B] 0.0 |
| Training and projects |
[C] 0.0 |
| Studytime |
[D] 75 |
| Studypoints |
[E] 3 |
| Lecturer |
Ludwig VANDEN MEERSSCHAUT
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| Co-lecturers |
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| Reference |
OGBBRX01A14560 |
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Key words
Media and Avertising
Objectives
To give students a basic introduction to what communication and communication mix-elements are.
To call upon the creativity of students
Prerequisites
None
Topics
Communication process.
Comment on the most important communication mix-elements..
Comment on the media
Teaching Methods
- lectures
- case studies
- exercises
- home study
Materials used
- teacher's course
- - others
Study guidance
Assessment
- Scoring system :
written examination
written tests
Study costs
Lecturer(s)
Ludwig VANDEN MEERSSCHAUT
Language
- Dutch
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