Key words
Written communication
Objectives
Students are trained in writing efficient and effective business communication and in evaluating and correcting various kinds of business communication. The students will be able to understand important aspects of business communication theory and how these principles apply to particular types of communication.
Topics
- Communication process, kinds of communication, communication strategy. Instruments for modern business communication: language, style and structure instruments. Information and structure analysis of various kinds of business communication by means of purpose and target group analysis.
- Business communication theory
- Text writing: letter writing (including e-mail and direct mailing)
- Text writing: techniques of independent research
- Bibliography
Prerequisites
A thorough knowledge of Dutch
Final Objectives
Materials used
- Course book (subject matter and exercises)
Study costs
none
Study guidance
- Lectures
- Selfstudy materials
- Workshops
- Questions are also dealt with by e-mail
Teaching Methods
- Lectures
- Class discussions
- Assignments in class both individually and as part of a team
Assessment
- Individual and group assignments during term
- Written examination
Lecturer(s)
Daniël CONINCKX
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