MARKETING
 
Lectured in 1st year Business managementOptional course marketing
1ste jaar Bedrijfsbeheer
Theory [A] 25.0
Exercises [B] 0.0
Training and projects [C] 0.0
Studytime [D] 75
Studypoints [E] 3
Language of instruction Dutch
Lecturer Petra FERYN
Reference RGBBRX01A14471
 
Key words
Marketing

Objectives
To know the base principles / instruments used in Marketing.

Topics
  • Introduction to Marketing
  • Marketing Planning
  • Marketing Environment
  • Market Segmentation
  • Marketing Mix : Product, Price, Promotion, Place


Prerequisites


Final Objectives


Materials used
Book "Elementaire Marketing" + case studies.

Study costs
+/- 40€

Study guidance


Teaching Methods
lectures
case studies
exercices.

Assessment


Lecturer(s)