Key words
Marketing
Objectives
insight into the principles and most important concepts of marketingmanagement
Topics
description of the marketing field, the marketingmarketing environment, consumer behavior, marketing research, segmentation -, product -, price - , place -, promotion management,strategic marketing planning
Prerequisites
none
Final Objectives
Materials used
R. Bilsen, W. van Waterschoot, L. Lagasse, Marketingbeleid: theorie en praktijk, Standaarduitgeverij, 2000, 716p
Study costs
€35
Study guidance
on demand
Teaching Methods
lectures
Assessment
closed book written exalination
Lecturer(s)
Leen Lagasse
|
|
