Key words
marketing research
Objectives
theoretical and practical insights into marketing research
Topics
marketing research; ethics of marketing research, definition and role; types of research; marketing information systems; the marketing research process;secundary research, primary research, measurement of attitudes and image, sampling ;questionnaire design, analyse and interpret information, SPSS
Prerequisites
marketing
Final Objectives
Materials used
P. van Kenhove en P. De Pelsemaecker, Marktonderzoek, Garant,2002, 735 p; teacher's text ; other texts
Study costs
€45
Study guidance
yes
Teaching Methods
lecturers, cases,exercices,projects,congres,presentation
Assessment
open book written examination, paper and presentation ,permanent evaluation, SPSS software
Lecturer(s)
Leen Lagasse
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