PROFESSIONAL LANGUAGE TRAINING: FRENCH I
 
Lectured in 1st year Bachelor in business studies - Main Subject: Marketing
Theory [A] 12.5
Exercises [B] 0.0
Training and projects [C] 12.5
Studytime [D] 75
Studypoints [E] 3
Level in-depth
Language of instruction French and Dutch
Lecturer Godelieve LAMMENS
Reference RCBMGM01A00003
 
Key words
Professional language training French I , IWETO-code, h460 French language and literature

Objectives
Students must be able to express themselves adequately in the second language within their speciality. They must be able to apply the language structures and professional terminology within a professional, communicative context.

Topics
  • In-depth study, through exercises, of the subjects dealt with in the course French I.
  • Analysing and interpreting authentic material (graphs, pictures,….) relating to the professional field.
  • Marketing lexicon (self-study)
  • Short presentation on a marketing subject
  • Guided communicative exercises
  • Case
  • Short writing assignments


Prerequisites
Final objectives French I

Final Objectives
Knowledge
General
  • Advanced knowledge of general and economic terminology
Job-related (specific)
  • Professional terminology concerning certain aspects of marketing
Skills
General:
  • Being able to apply the language structures and terminology studied in the course French I within a professional, communicative context.
Job-related (specific)
  • Being able to apply, both in writing and orally, the general and professional competencies acquired through the course French I
Attitudes
General:
  • Being critical
  • Being creative
  • Having an eye for quality
  • Being precise and accurate
  • Being self-confident
  • Being co-operative
Job-related (specific)
As above

Materials used
Syllabus
Self-study package on the internet

Study costs
Syllabus : Cost of syllabus at the current price determined by Hogeschool Gent.

Study guidance
Monitoring and coaching students during guided self-study
Lecturers are available via email.

Teaching Methods
  • Question-and-answer method
  • Exercises
  • Coaching during guided self-study
  • teamwork


Assessment
  • First exam session: continuous assessment 50 %, written exam 50%
  • Second exam session: written exam 50%, oral exam 50%
  • Examination Board Flemish Community: 1st and 2nd exam session: oral exam 50%, written exam 50%


Lecturer(s)