PURCHASING AND SALES TECHNIQUES
 
Lectured in 3rd year Business managementSection marketing
Theory [A] 12.5
Exercises [B] 25.0
Training and projects [C] 0.0
Studytime [D] 100
Studypoints [E] 4
Level  
Language of instruction Dutch
Lecturer Anne DE GEETER
Reference RGBBRM03K01476
 
Key words
Purchasing & Sales techniques

Objectives
  1. Acquiring purchasing & sales skills
  2. Gaining a clear understanding of the tasks of a purchaser
Have a thorough command of the following professional competences
  • Handling purchase and sales-agreement & discussion
  • Negotiating, providing information, adducing arguments
  • Contacting potential and current customers/suppliers
Have a thorough command of the following general competencies
  • Assertiveness
  • Making contacts
  • Empathy
  • Being immune to stress
  • Being able to take initiative
  • Self-reliance


Topics
  1. Non-verbal communication
  2. Set up a structural analysis of purchase & sales discussions
  3. Prospect/Relationship with current customers
  4. Customer-oriented presentation
  5. Negotiating in purchasing and sales situation
  6. Managing difficulties
  7. Closing
  8. Aftersales
  9. Purchasing


Prerequisites
See manuals 2nd year: Distribution and sales and Business-to-business.

Final Objectives


Materials used
Book and/or syllabus.

Study costs
current price book + copies + cost extra activities (EPHEC).

Study guidance


Teaching Methods
Teaching, seminars, cases (role-playing), individual tasks.

Assessment
  • First exam session: oral exam: 50%; permanent assessment 50%
  • Second exam session: oral exam 100%
  • Examination Board Flemish Community: first and second exam session: oral exam 100 %


Lecturer(s)