Key words
HEADWORDS:, Company management - Marketing management - Financial management, IWETO-code:, S190-company policy, S191-market study, S192-accounting science
Objectives
This formation part intends the students to obtain an insight in the different aspects and criteria concerning the commercial, the financial and the organizational policy of a company.
This formation part introduces the necessary basic competencies for the further in-depth study in other formation parts of the diverse main subjects.
Topics
Introduction in the diverse aspects of the undertaking with the following pillars:
1 Company organisation: the organisation (structure, policy, culture,...), leadership (tasks, responsibilities, leadership manners) and staff (distribution of tasks, delegation, motivation, internal communication), logistics, administrative organisation and internal control.
2 Marketing management: from production concept till sales concept to marketing concept, social marketing concept, marketing management, analysis of the customer behaviour, market segmentation and positioning, the marketing mix,...
3 Financial management: objectives and basic principles financial report, principle of the accounting technique, equilibrium, link results profit-and-loss account, discussion of the posts of the annual account to obtain an evaluation of the financial health of a company.
- A clear link to the practice over these 3 pillars will be concretized through a coordinating case or task.
Prerequisites
no specific basic competencies required
Final Objectives
KNOWLEDGE:
General professional requisites: - Company management - Marketing management - Financial management
SKILLS:
General requisites: Obtain and process information
General professional requisites: - Be able to work as a team - Be socially skilled in a team, by executing tasks among other things - Insight in the organisation of the
company - Be able to deal with information on a business level - Be able to deal with data figures - Obtain an insight in the
construction of the annual account - Retrieve the weak and strong points of persons as well as of the organisation and adjust
where necessary.
ATTITUDES:
General professional requisites: - Practical orientation - Ad value to the available information - Distil purposive or relevant information
Materials used
Syllabus and/or handbook
Study costs
Syllabus: accepted copy price, specified by the board
Handbook: shop price
Study guidance
Guiding and coaching of the students with the self study
The lecturers are available for questions
Teaching Methods
Formal lectures alternated with interactive teaching conversation
Lecturer guides and coaches student for case, tasks or exercises
Self study
Assessment
FIRST SESSION:
Written exam: 80%
Permanent evaluation: 20%
SECOND SESSION:
Written exam: 100%
Lecturer(s)
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