PROFESSIONAL LANGUAGE TRAINING: FRENCH L
 
Lectured in 1st year Bachelor in business studies - Main Subject: Marketing
Theory [A] 12.5
Exercises [B] 0.0
Training and projects [C] 12.5
Studytime [D] 75
Studypoints [E] 3
Level in-depth
Language of instruction French and Dutch
Lecturer Kathleen Duyck
Reference OCBMGM01A00003
 
Key words
Headwords: professional oriented language training French, IWETO-code: H460

Objectives
It is the intention that the student can express himself properly in the second national language in his discipline. The student has to be able to apply the introduced language structures and the professional terminology in a professional, communicative context. We refer hereby also to the findings of the resonance committee for which the knowledge of French is a must.

Topics
1. Extension through exercises of the subjects that were treated in French 1

2. Analysing and interpreting authentical material (diagrams, pictures, spots, short texts, products,...) with regard to the discipline for example: sales, advertising, marketing research, ...

3. Marketing lexicon through self study kit

4. Brief presentation about a marketing oriented subject

5. Guided communicative exercises for example: actes de parole, dialogues, ...

6. Course exceeding project

7. Limited writing assignments

Prerequisites
End-competencies French 1

Final Objectives
GENERAL COMPETENCIES:

Knowledge: - Knowledge extension of the general and economic terminology

Skills: - Be able to apply the grammatical structures and the vocabulary obtained in French 1

Attitudes: - Sense for cooperation, critical adjustment, creativity, sense for quality, precision and accuracy, self-confidence, being able to defend a point of view

SPECIFIC PROFESSIONAL COMPETENCIES:

Knowledge: - Knowledge of the professional terminology concerning specifical aspects of marketing

Skills: - Be able to apply the general and professional competencies that were obtained in French 1 fluently, written as well as oral

Attitudes: - as above

Materials used
Syllabus, available through the course service
Self study pack on the internet

Study costs
Copies of the syllabus to the price a copy accepted in the department. (max 200pp)

Study guidance
Guiding and coaching of the student with the self study
The lecturers are contactable among other things through e-mail

Teaching Methods
- Interactive method
- Exercises (in class and individual)
- Coaching and adjusting during the self study hours among other things through the internet
- Teamwork

Assessment
FIRST SESSION:

Written exam: 50%
Permanent evaluation: 50%

SECOND SESSION:

Written exam: 50%
Oral exam: 50%

Lecturer(s)