Key words
Management, S190 Corporate Policy, S191 Market Research, S192 Bookkeeping Sciences
Objectives
This course aims at providing students with an understanding of the different aspects and criteria of the commercial, financial and organizational policies of an enterprise.
This course also provides the necessary basic competencies for a more thorough study in other courses of the different options.
Topics
Introduction to the different aspects of entrepreneurship with the following pillars :- Business organization:
Organization (structure, culture …), management (responsibilities, styles of leadership…) and personnel (division of tasks, delegation, motivation, communication), logistics, administrative organization, and internal audit. - Marketing management:
From production concept via sales concept to marketing concept, social marketing concept, marketing management, analysis of comsumer behaviour, market segmentation and positioning, the marketing mix ;.. - Financial management:
objectives and principles of financial reporting, principles of accounting techniques, balance sheet equation, link profit-and-loss account, studying the items of the annual accounts so as to be able the evaluate the financial health of an enterprise.
A clear link to practice will be made through a practical case.
Prerequisites
No specific prerequisites required.
Final Objectives
Knowledge:
Job-related (general):- Business management
- Marketing management
- Financial management
Skills:
General:- Acquiring and processing information
- Communicating information
Job-related (general):- Being able to work in team
- Being social while working in team (team-spirit)
- Having an understanding of a business organization
- Being able to work with figures
- Having an understanding of the structure of the annual accounts
- Having a critical approach to the weak and strong points of both persons and the organization
Attitudes:
Job-related (general):- being practical
- adding value to the information at one's disposal
- being able to distil relevant information
Materials used
Syllabus and/or handbook
Study costs
Syllabus: unit price determined under Hogeschool rules
Handbook: current market price
Costs linked to visiting of companies.
Study guidance
- Steering and coaching of students during guided self-study
- Lecturers are there to answer questions of students
Teaching Methods
- Formal lectures alternated with question-and-answer method
- Lecturer acts as tutor and coach for case, assignments or exercises
- Guided self-study
Assessment
First exam session:- 80% written exam
- 20% continuous assessment
Second exam session:
Students only enrolled for taking the exams:- First exam session: 100% written exam
- Second exam session: 100% written exam
Lecturer(s)
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