PROFESSIONAL LANGUAGE TRAINING: FRENCH I
 
Lectured in 1st year Bachelor in business studies - Main Subject: Marketing
Theory [A] 12.5
Exercises [B] 0.0
Training and projects [C] 12.5
Studytime [D] 75
Studypoints [E] 3
Level in-depth
Language of instruction French and Dutch
Lecturer Godelieve LAMMENS
Reference RCBMGM01A00003
 
Key words
Professional language training French I , IWETO-code, h460 French language and literature

Objectives
Students must be able to express themselves adequately in the second language within their speciality. They must be able to apply the language structures and professional terminology within a professional, communicative context. We should like to point out that the advisory board as well as companies that accept our trainees all stress French language skills.

Topics
  • In-depth study, through exercises, of the subjects dealt with in the French I course.
  • Analysing and interpreting authentic material (graphs, pictures, spots, short texts, products ….) relating to the professional field, i.e. sales, advertising, market research …
  • Marketing lexicon (self-study)
  • Short presentation on a marketing subject
  • Guided communicative exercises: "actes de paroles", dialogue …
  • Case
  • Short writing assignments
  • Applied grammar exercises


Prerequisites
Final competencies of French I

Final Objectives
Knowledge
General
  • Advanced knowledge of general and economic terminology
Job-related (specific)
  • Professional terminology concerning certain aspects of marketing
Skills
General:
  • Being able to apply the language structures and terminology studied in the French I course within a professional, communicative context.
Job-related (specific)
  • Being able to apply, both in writing and orally, the general and professional competencies acquired in the French I course when discussing original materials, and in job-related conversation and presentation.
Attitudes
General:
  • Being co-operative
  • Being critical
  • Being creative
  • Having an eye for quality
  • Being meticulous
  • Being self-confident
  • Being able to defend a point of view
Job-related (specific): As above

Materials used
  • Syllabus available through the school's course service
  • Internet self-study package


Study costs
Photocopied syllabus at the going Hogeschool Gent rate: ± 200 pp.

Study guidance
  • Monitoring and coaching students during guided self-study
  • Lecturers are available via email


Teaching Methods
  • Interactive approach
  • Exercises (class and individual)
  • Coaching and adjusting during self-study, partly on the internet
  • Group work
  • presentation


Assessment
  • First exam session: 50% continuous assessment and 50% written exam
  • Second exam session: 50% oral and 50% written exam
Students registered for the examinations only:
  • First exam session: 50% oral and 50% written exam
  • Second exam session: 50% oral and 50% written exam


Lecturer(s)