COMMUNICATIONAL SKILLS I
 
Lectured in 1st year Bachelor in business studies - Main Subject: Marketing
Theory [A] 25.0
Exercises [B] 25.0
Training and projects [C] 25.0
Studytime [D] 150
Studypoints [E] 6
Level in-depth
Language of instruction Dutch
Lecturer Hilde DE POORTER
Reference RCBMGM01A00009
 
Key words
Communication skills 1, Communication Dutch, applied informatics, IWETO code: H540 - Dutch language and literature, P175 - information technology

Objectives
Efficient and effective communication is an asset in professional life, in social life as well as during training.
  • Company representatives in all advisory boards signal the importance of communicative skills: communication is among the top five points of interest and managers indicate that communication problems are usually at the basis of problems in the company.
  • Profiles in employment advertisements expect graduates to have communicative and social skills. It is not the higher order skills that distinguish one candidate from another.
  • Communicative and social skills are vital in social life as well. Training in maturity and lifelong learning make a person stand out.
  • Communicative skills are essential to the assimilation of all other subjects.
Learning how to use present-day and professional software is absolutely necessary to survive in an automated environment.
So students are expected to become familiar with a word processor, a presentation software package, internet, e-mail.

Topics
Communication skills:
Students are offered a concentric approach.
The three main parts are:
  1. analysis of a communication task
  2. drafting the message
  3. expressing the business message.
Computer skills:
  • BIN standards
  • WIN zip
  • E-mail
  • Word processing: page layout, document sections, headers and footers, page numbers, fields, formats, numbering headings, notes, table of contents, tables, templates, mailing, using graphics, internet.
  • Presentation package: assembling a presentation, adapting contents and layout of a presentation, rendering, templates, organigram, flow chart, running slides, slide presentation, printing.


Prerequisites
Communicative skills:
A sufficient command of standard Dutch to be able to take the classes.

Computer skills:
  • Ten-finger blind typing is an asset.
  • The ability to use the general possibilities of the OS.
  • A certain proficiency in using the internet.
  • Be familiar with the basic functions of a word processor.


Final Objectives
Communication skills I teaches the basic competencies necessary to communicate effectively in Dutch. Moreover, students learn how to use common software effectively and efficiently.

Knowledge:
  • Basic concepts from communication theory
  • Relevant text structures
  • Basic concepts of style
Skills:
  • Applying strategies to analyse actual communication tasks
  • Using methods to analyse structure and coherence of business messages
  • Using structuring methods to produce coherent business messages
  • Correct, clea
  • being able to carry out an assignment efficiently with the help of a suitable software package
  • having a critical approach to the data to be processed in order to enter them precisely and accurately in accordance with the BIN-standards.
Attitudes:
  • Having an eye for quality
  • Being accurate
  • Having an eye for planning and deadlines
  • Independence
  • Being communicative
  • Being practical
  • Looking for a solution spontaneously when there are problems handling a software package


Materials used
  • Course book: Communicatiewijzer, Van In; Brochure: BIN-normen voor efficiënte communicatie, Licap
  • Syllabus: Communicatiewijzer key - 118 p.
  • Extra photocopies: 30 p.
  • Syllabus and/or course book§ Computer with internet connection, prevalent software packages


Study costs
Communicative skills
  • Course book: ± 43 €
  • Brochure: 1 €
  • Syllabus at the current Hogeschool Gent rate
  • Photocopies: at the current Hogeschool Gent rate
Computer skills
  • Syllabus at the current Hogeschool Gent rate
  • Computer (students may use the students' computer room outside class hours)


Study guidance
Communicative skills
Interim test, study progress consultation, free consultation

Computer skills
Differentiated approach for students not having starting competencies.
Guided self-study
Tutoring

Teaching Methods
Lectures, workshops with class exercises, consultation, guided self-study, etc.

Assessment
First exam session:
  • 50% Communication skills: written exam with i.al. open questions, closed questions, multiple choice
  • 50% Computer skills: permanent assessment (execute a task correctly within a time limit)
Second exam session:
  • 50% Communication skills: written exam with i.al. open questions, closed questions, multiple choice
  • 50% Computer skills: work on a computer (execute a task correctly within a time limit)
Students registered for the examinations only:
First and second exam session:
  • 50% Communication skills: written exam with i.al. open questions, closed questions, multiple choice
  • 50% Computer skills: work on a computer (execute a task correctly within a time limit)
Students who did not succeed in the first session, but managed at least 10/20 for either part of the examination, will not need to do the exam in second session of the same academic year. They do, however, have to be re-examined for the part of the examination they did not manage 10/20 for. Otherwise, they will be considered to have been absent for both parts of the examination.

Lecturer(s)