PROFESSIONAL LANGUAGE TRAINING: FRENCH II
 
Lectured in 2nd year Bachelor in business studies - Main Subject: Marketing
Theory [A] 0.0
Exercises [B] 25.0
Training and projects [C] 12.5
Studytime [D] 100
Studypoints [E] 4
Level in-depth
Language of instruction French
Lecturer Michel LANOYE
Reference RCBMGM02A00007
 
Key words
French; IWETO code H460 French language and literature

Objectives
  • Being able to analyse, comment and synthesise texts and documents, and learning to master the proper vocabulary of these texts.
  • Understanding of and accurate application of the French language system in various contexts.


Topics
  • Vocabulary and texts connected with marketing and its practice
  • Grammar and exercises: additions and further exploration


Prerequisites
  • Final competencies acquired in the first year
  • Communicative attitude


Final Objectives
Knowledge:
General:
  • Communication
Job-related:
  • Command of French terminology of aspects of marketing
  • Written and spoken command of French in professional contexts
Skills:
General:
  • Thinking and reasoning capacity
General and job-related:
  • Correct telephone communication in French
Job-related:
  • Fluent French in professional contexts


Materials used
Syllabus available through the course service; internet

Study costs
Syllabus at the current rate for photocopies in Hogeschool Gent

Study guidance
Guided self-study during the year, feedback after the examination

Teaching Methods
Interactive approach, seminar, guided self-study

Assessment
  • First exam session: 80% oral and 20% written examination
  • Second exam session: 80% oral and 20% written examination
Students registered for the examinations only:
  • First exam session: 80% oral and 20% written examination
  • Second exam session: 80% oral and 20% written examination


Lecturer(s)