PROFESSIONAL LANGUAGE TRAINING:ENGLISH II
 
Lectured in 2nd year Bachelor in business studies - Main Subject: Marketing
Theory [A] 12.5
Exercises [B] 25.0
Training and projects [C] 12.5
Studytime [D] 125
Studypoints [E] 5
Level in-depth
Language of instruction French
Lecturer Michel LANOYE
Reference RCBMGM02A00008
 
Key words
French; IWETO code H460 French language and literature

Objectives
  • Ability to use professional vocabulary accurately
  • Ability to express oneself both orally and in writing in a professional, assertive and correct manner; ability to communicate in a professional context


Topics
  • Exercises in speaking and writing skills within marketing in professional contexts
  • Cross-course language practice


Prerequisites
  • Final competency acquired in French II
  • Communicative attitude


Final Objectives
Knowledge:
General:
  • Communication
Job-related:
  • Command of marketing terminology in French
  • French oral and written skills in professional contexts
Skills:
General and job-related:
  • Ability to reason in French
Job-related:
  • Fluency in French in professional contexts


Materials used
Syllabus available through the course service; videos; internet

Study costs
Syllabus at the going rate for photocopies in Hogeschool Gent

Study guidance
Guided self-study during term, feedback on continuous assessment and exams

Teaching Methods
Interactive approach, seminar, video, guided self-study, presentation

Assessment
  • First exam session: 50% continuous assessment and 50% written exam
  • Second exam session: 50% oral and 50% written exam
Students registered for the examinations only:
  • First exam session: 50% oral and 50% written exam
  • Second exam session: 50% oral and 50% written exam


Lecturer(s)