PROFESSIONAL LANGUAGE TRAINING:ENGLISH III
 
Lectured in 3rd year Bachelor in business studies - Main Subject: Marketing
Theory [A] 12.5
Exercises [B] 12.5
Training and projects [C] 12.5
Studytime [D] 100
Studypoints [E] 4
Level in-depth
Language of instruction English
Lecturer Nog niet bepaald
Reference RCBMGM03A00004
 
Key words
English, IWETO code H570 English language and literature

Objectives
  • Expanding and refining the knowledge and skills acquired in the first and second years;
  • Optimizing and consolidating the four skills in English in various professional contexts;
  • Expanding both general vocabulary and terminology;
  • Being able to research information efficiently and being able to use logical and coherent reasoning.
The direct link with professional practice is warranted i.al. by a cross-course approach (cf. examination).
Expected attitudes: sociability, accurateness, team spirit, assertiveness, problem solving capacity, stress resistance, respecting deadlines, critical attitude and intellectual curiosity.

Topics
  • Terminology;
  • Reading skill: professional literature
  • Writing skill:
            - Writing business texts
            - Translation exercises
  • Speaking skill:
            - Presentation, group discussion
            - Applying for a job
            - Translating
  • Listening skill: in various contexts
  • Grammar and language study: ad hoc.
Assignments during and outside classes.

Students all give presentations, and get several assignments requiring preparation, like reading and interpreting professional literature. For these assignments, there is cross-course cooperation.

Prerequisites
Having the knowledge and skills acquired in the first and second years.

Final Objectives
Knowledge:
General:
  • Communication
Job-related:
  • Knowing reporting techniques;
  • Knowing marketing terminology;
  • Oral and written command of English.
Skills:
General:
  • Communication skill: being able to communicate information, ideas, problems and solutions to both specialists and laymen in English;
  • Elementary command of English;
General and job-related:
  • Making information available and spreading it (multi-language communication);
  • Expressing oneself correctly in English;
Job-related:
  • Command of fluent English in professional contexts.


Materials used
Syllabus by the lecturers;
Reading material;
Audiovisual and interactive supporting material

Study costs
Course book et the normal market price;
Photocopies at the current Hogeschool Gent rate;
Expenses linked with possible excursions, lectures, assignments.

Study guidance
  • Guided self-study
  • Objective: preparing assignments under supervision, with feedback and coaching;
  • Whenever desired, and at appointed times: coaching in personal consultation and by e-mail.


Teaching Methods
Interactive approach, role-play, self-study assignments, group work, cross-course cooperation.

Assessment
  • First exam session: 50% oral examination and 50% continuous assessment
  • Second exam session: 100% oral examination (working out a case)
Students registered for the examinations only:
  • First exam session: 100% oral examination (working out a case).
  • Second exam session: 100% oral examonaion (working out a case).


Lecturer(s)