Key words
Management, S190 company policy, S191 Market survey, S192 Accounting sciences
Objectives
This course aims at providing students with an understanding of the different aspects and criteria of the commercial, financial and organizational policies of an enterprise.
This course also provides the necessary basic competencies for a more thorough study in other courses of different options.
Topics
Introduction to the different aspects of entrepreneurship with the following pillars :- Business organization:
Organization (structure, culture …), management (responsibilities, styles of leadership…) and personnel (division of tasks, delegation, motivation, communication), logistics, administrative organization, and internal audit. - Marketing management:
From production concept via sales concept to marketing concept, social marketing concept, marketing management, analysis of comsumer behaviour, market segmentation and positioning, the marketing mix ;.. - Financial management:
objectives and principles of financial reporting, principles of accounting techniques, balance sheet equation, link profit-and-loss account, studying the items of the annual accounts so as to be able the evaluate the financial health of an enterprise.
A clear link to practice will be made through a practical case.
Prerequisites
None
Final Objectives
Knowledge:
General and job-related:- Business management
- Marketing management
- Financial management
Skills:
General:- Acquiring and processing information
- Communicating information
General and job-related:- Ability for teamwork
- Being social while working in team, e.g. when working on an assignment
- Having an understanding of a business organization
- Being able to handle information on a company level
- Being able to work with figures
- Acquiring an understanding of the structure of annual accounts
- Having a critical approach to the weak and strong points of both persons and the organization and amending them wherever necessary
Attitudes:
General and job-related:- practical attitude
- iadding value to the information at one's disposal
- being able to distil relevant information
Materials used
Syllabus and/or course book
Study costs
Syllabus at the current Hogeschool Gent rate
Course book at the current market price
Expenses linked to site visits
Study guidance
- Students are guided and coached during guided self-study
- lecturers are available for individual questions
Teaching Methods
- Lectures and interactive sessions
- Lecturer acts as tutor and coach for case, assignments or exercises
- Guided self-study
Assessment
- First exam session: 80 % written exam and 20 % continuous assessment
- Second exam session: 100 % written exam
Students registered for the examinations only: - First exam session: 100% written exam
- Second exam session: 100% written exam
Lecturer(s)
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