Trefwoorden
PEST analysis, SWOT analysis, market entry strategy, entrepreneurial spirit
Doelstellingen
The goal of this course is that the students learn how to advize a company in its choice of foreign trade expansion, based on well documented reports.
Leerinhoud
The students work in a small team for an internationally active company (virtual). This company wants to expand its activities in a specific region.
- The team's first assignment is to select a suitable country within this region. This is done through a PEST analysis of three competing countries and finalized in a comparative decision matrix.
- In its second assignment the team will perform a sector analysis within the selected country. One of the elements will be a SWOT analysis on sectoral level.
- In its third assignment, the team will give advice about the market entry strategy.
Begincompetenties
No specific competences are required.
Eindcompetenties
- Working with specialised databases
- Distinguishing between relevant and interesting information
- Analyzing and synthesizing this relevant information
- Performing a PEST analysis
- Constructing a PEST decision matrix
- Performing a sector analysis
- Synthesizing a sector analysis in a SWOT matrix
- Formulating a draft of market entry strategy
- Participating actively in meetings
- Working efficiently and effectively in a team
- Writing a semi-professional report (compact, convincing, well documented)
- Giving a clear and convincing oral presentation
Leermaterialen
Some frameworks (e.g. to do the PEST- and SWOT-analyses) and an action plan with deadlines are provided. Students are instructed where and how to find the relevant information, to distinguish relevant from interesting information, how to make a PEST analysis of a country (extensive examples are provided through Dokeos) and how to realize a sector analysis. For each assignment a checklist is provided.
Studiekosten
None: all necessary information is provided through Dokeos.
Studiebegeleiding
Coaching of individual teams.
E-mail and E-forum in Dokeos.
Onderwijsvormen
The course starts with some traditional lectures. Thereafter the teams elaborate the three assignments. The teams are coached according to their needs. The desk research is based on learning-by-doing. There is a minimum of teaching and a maximum of communication. The students present their temporary and final results to the coach and the other students, from whom they get questions and feedback. Students exchange their experiences and expertise.
Evaluatievorm
There is a permanent evaluation based upon (a) participation during the meetings, (b) quality of the assignments and improvements made after the feedback rounds and (c) commitment in the team (students will evaluate each other). There is no traditional exam.
Exam contract: The three assignments (PEST, SWOT, market entry) are realized and the necessary information can be found on Dokeos.
OP-leden
Johan Verrue
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