Trefwoorden
Business to Business Marketing
Doelstellingen
Business to business marketing is an exciting area of study. Most majors get in touch with business marketing during their first and later jobs. Business marketing is marketing products or services to other companies, government bodies, institutions and other organizations.
Leerinhoud
I. Business markets and business marketing
II. Value creation and business marketing strategy
III. Business marketing programming
IV. Managing business marketing programs
V. Managing business customers
Begincompetenties
There are no specific competencies required.
An introductory course in marketing is an advantage.
Eindcompetenties
Leermaterialen
Studiekosten
Studiebegeleiding
Onderwijsvormen
Lectures based on Dwyer, R., F. and J. Tanner, F. (2002). Business marketing: Connecting Strategy, Relationships, and Learning. New York, Mc. Graw-Hill. Team based business case.
Evaluatievorm
The team based business case will test students’ ability to apply their knowledge.
OP-leden
Annick VAN ROSSEM
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