Key words
English, IWETO code H570 English language and literature
Objectives
Students expand their writing and speaking skills in professional contexts. Of course, communication in a 'business environment' is central, like presentations and business letters. For this, students need to have a command of the necessary techniques. They have to be able to analyse, summarize and then phrase fluently. Sociability, empathy, assertiveness, flexibility, critical attitude, perseverance and initiative are developed further.
Topics
- Texts: recent professional literature
- Terminology
- Business correspondence and written reports
- Business dialogue
- Oral presentation
- Grammar
Prerequisites
Basic proficiency in four skills as acquired in the first year.
Elementary business vocabulary and communication techniques.
Final Objectives
Knowledge:
General:
Job-related:- Command of means of presentation
- Command of marketing terminology in English
- Written and oral command of English
Skills:
General:- Ability to think and reason
- Capacity of critical reflection
- Working on one's own
- Consulting sources
- Acquiring and processing information
- Communication skills: communicating information, ideas, problems and solutions to specialists and laymen in English
General and job-related:- Working in a team
- Sociability in a team, e.g. when executing assignments
- Making information available and spreading it (English communication)
- Writing reports
- Expressing oneself correctly
- Communicating correctly on the telephone
- Being able to organize one's work
- Working efficiently
Job-related:- Fluent English in marketing contexts
- Preparing and giving oral presentations in English
Attitudes:
General:
Materials used
::Click here for additional information::
Course book: The Strategy and Tactics of Pricing , T. Nagle, Prentice Hall (cf. marketing strategy and pricing)
Lecturers' syllabus
Exercises on the internet site
Study costs
Course book at regular price (cf. marketing strategy and pricing)
Syllabus at the going rate for photocopies at Hogeschool Gent
Study guidance
Guided self-study
Purpose: preparing guided assignments with feedback and coaching
Tests
Consultations on progress
Teaching Methods
- Interactive approach
- Guided exercises
- Assignments for self-study
- Group work
- Group discussion
- Interactive website
- Interdisciplinary cooperation (reading and assignment) with "price policy" from the Marketing Strategy and Price Policy" course
Assessment
- First exam session: 50% continuous assessment and 50% written exam
- Second exam session: 100% written exam
Students registered for the examinations only:- First exam session: 50% oral and 50% written exam
- Second exam session: 100% written exam
Lecturer(s)
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