Key words
Software, IWETO code P160 statistics, P175 IT, S191 market study
Objectives
Using statistics and IT to support the marketing decision process by using databases, statistics software and spreadsheets.
Topics
Further exploration of the statistics software package (see: Marketing project)
Specific marketing software
Prerequisites
Descriptive statistics
Basics of spreadsheets, statistics software and database software
Final Objectives
Knowledge:
Job-related:- Knowing spreadsheets, database software, word processing, e-mail, internet and the capabilities of the software in the field
Skills:
General and job-related:- Using software (the most recent in the field)
Job-related:- Using professional software (the most recent in the field)
Materials used
Syllabus and accompanying exercises in Electronic Learning Environment
Study costs
Study guidance
Teaching Methods
Interactive approach
Assessment
- First exam session: 100% written examination and execution on PC in any session
- Second exam session: 100% written examination and execution on PC in any session
Lecturer(s)
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