Key words
Marketing
Objectives
The student must be aware of the different elements that determine the ever changing market and the dynamics of it. Most important element is to understand and predict the behaviour of the customers.
Topics
- Market analysis
- Buying and sales techniques
- Marketing mix (4 P's)
- Sales people management
- Location determination
Prerequisites
No economical knowledge is needed.
Final Objectives
Materials used
- teacher's course
Study costs
none
Study guidance
during the courses
Teaching Methods
- lectures
- case studies
- group reports
- discussion exercises
- home study
Assessment
written examination
Lecturer(s)
Jacques Steyaert
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