MASTER'S PROJECT GRAPHIC DESIGN I
 
Taught in Master of Fine Arts - afstudeerrichting: Graphic Design
Theory [A] 0.0
Exercises [B] 12.0
Training and projects [C] 120.0
Studytime [D] 232.0
Studypoints [E] 9
Level  
Credit contract? Access upon approval
Examination contract? Access upon approval
Language of instruction Dutch
Lecturer Bram Crevits
Reference AMFARG01A00001
 
Key words


Objectives
Together, the Master’s exam project for 9 credits and the Master’s exam project for 21 credits comprise the entire Master’s project, aimed at generating visual artists and designers able to coordinate, structure and execute their own visions or ideas.

In the project for 9 credits the emphasis lies on the preparation, the starting-up and the development of the artistic process in the Master’s project.

In the project for 21 credits, students demonstrate their ability to complete an original work of art or design in a personal and independent manner.
This work must reflect a creative and critical approach to the medium or media selected and to visual art in general.
Students’ achieved skills ensure that they can complete a work possessing sufficient qualities to withstand confrontation in the field of art or design and demonstrate independent artistic practice at the level of beginning researcher, designer or artist.

For their projects, students select one of the specialist areas in the Master’s programme: Photography, Graphic Design, Multimedia Design, Fashion Design, Textile Design or Fine Arts.

Topics
Thematic, in-depth, investigative and focused on completion of the Master’s programme

The Master’s project is an artistic final exam project comprising two components that directly affect one another:
A) The development of visual work, a process crystallized and made permanent in visual work presented in the form of an exhibition or presentation with a public character.
The cornerstone of this process is work in the studio, supported by substantive examination of issues or questions being formulated and researched.
Students will independently complete a work of art.
The working process is supported by:
- reflection on one's own work and using these reflections to help guide the work
- making judgments and decisions in an uncertain context
- research aimed at expanding knowledge and insight by stimulating originality and creativity in the visual arts
- artistic, professional standards of working in a multidisciplinary environment

B) A record of the working process
Both parts of the Master’s project are followed in a single working log or journal.
The working log is intended as a permanent report. It is the record of the work conducted in the context of the Masters’ programme.
In as clear writing as possible, it should comprise and transparently document all the factors relevant to the development through which the visual work has evolved.
This document consequently relates the acquisition and relevance of artistic choices, thematic references, plastic development, theoretical concepts, consulted reference material and so on.
The extent and the form of this record depend on the chosen area of the Master’s exam project.

Prerequisites
Students must have at least met the requirements of the main studios of the third year of the Bachelor’s programme.

Final Objectives
General competencies for final exam projects in the visual arts.
1) The creation of visual work on the basis of a personal artistic vision.
Students make their artistic investigation visible in their visual work.
- This visual work is an original contribution to the field of art and design.
- The work demonstrates development related to contemporary dynamics and discourse in the field of art and design.
- Students show themselves capable of using visual means to relate to the substantive discourse inherent to the work.
- Students are able to set up and maintain an inspiring and functional working situation for themselves.

2) Students have the skills needed in the chosen professional field in order to formulate, set up and complete their own Master’s project at a professional level.
This is indicated, amongst other things, by:
- a personal artistic vision clearly formulated in the working log by description of the initial setup, motivation and intentions, as well as the follow-up and completion of the work
- the ability to present and explain one's own visual work
- being able to contribute to a collaborative relationship while respecting the role and participation of all involved; the ability to work in a multidisciplinary environment
- the ability to apply the paradigms of the art domain and indicate the limitations of these paradigms in the development of the Master’s exam project
- mastery of sufficient technical and production skills and the ability to make these visible in the Master’s project
- having the drive and determination needed to flourish and establish oneself in the chosen professional field

3) Students are able to implement the achieved skills demonstrated in their Master’s projects within the artistic process of their chosen field of study.

Materials used
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The school provides technical facilities for the respective studios.

Study costs
Costs are dependent on the nature of the project.

Study guidance
Individual appointments with teachers or advisors are possible at all times.

Teaching Methods
Working studio, guidance from advisors or mentors.
Students work independently and are individually followed.
Students’ projects are discussed individually or in groups.

Assessment
Formative assessments by the advisers regarding both the process and the product take place during the entire programme segment.
In the final exam period, a final evaluation of the artistic work, with emphasis on the process, is made by both mentors.

General study requirements
- Participation in educational and study activities is obligatory.
- Work must be submitted or presented on the required dates.
- In cases of legal absence on the part of a student, required work must be submitted by someone else.
- Evaluation of exam projects is during the first exam period.
-There is no second sitting.

Lecturer(s)
Advisors or mentors are a practice instructor/lecturer and a theory lecturer selected by the student.
The practice instructor/lecturer is lecturer-in-charge for this programme segment.