Key words
French, IWETO code H460 French language and literature
Objectives
- Being able to analyse texts and articles from the field, reproduce their content, and apply and integrate their proper vocabulary;
- Expanding marketing vocabulary and using it in actual contexts;
- Using communicative competencies in professional contexts;
- Sharpening a number of generic competencies, like team work, respecting deadlines, developing assertiveness, sociability and a problem solving mindset.
Topics
- Texts on marketing, language practice in exercises;
- Extensive lexicon of marketing terminology linked with IT and internet;
- Exercises in professional contexts (product sale, sales pitch, making appointments, reporting, making phone calls …);
- Specific lexical, grammatical and syntax issues;
- Job application;
- Supplementary reading
Prerequisites
Competencies attained in the second year
Final Objectives
Knowledge:
General:
Job-related:- Knowing techniques of reporting;
- Knowing marketing terminology;
- Written and oral command of French
Skills:
General and job-related:- Being able to argue in French;
- Making information available and spreading it (multi-language communication);
- Correct communication on the telephone in French.
Job-related:- Fluent command of French in professional contexts;
- Making appointments on the telephone in French;
- Being able to use marketing terminology.
Materials used
::Click here for additional information::
Study costs
Photocopies at the current Hogeschool Gent rate
Study guidance
Teaching Methods
Assessment
Lecturer(s)
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