PROFESSIONAL LANGUAGE TRAINING:ENGLISH III
 
Taught in 3rd year Bachelor in business studies - Main Subject: Marketing
professionele Bachelor in het Bedrijfsmanagement - afstudeerrichting: Marketing
professionele Bachelor in het Bedrijfsmanagement - afstudeerrichting: Marketing
Theory [A] 12.5
Exercises [B] 12.5
Training and projects [C] 12.5
Studytime [D] 100.0
Studypoints [E] 4
Level in-depth
Credit contract? Access upon approval
Examination contract? Access upon approval
Language of instruction English
Lecturer Anne De Clercq
Reference RCBMGM03A00004
 
Key words
English, IWETO code H570 English language and literature

Objectives
  • Expanding and refining the knowledge and skills acquired in the first and second years;
  • Optimizing and consolidating the four skills in English in various professional contexts;
  • Expanding both general vocabulary and terminology;
  • Being able to research information efficiently and being able to use logical and coherent reasoning.
The direct link with professional practice is warranted i.al. by a cross-course approach (cf. examination).
Expected attitudes: sociability, accurateness, team spirit, assertiveness, problem solving capacity, stress resistance, respecting deadlines, critical attitude and intellectual curiosity.

Topics
  • Terminology;
  • Reading skill: professional literature
  • Writing skill:
            - Writing business texts
            - Translation exercises
  • Speaking skill:
            - Presentation, group discussion
            - Applying for a job
            - Translating
  • Listening skill: in various contexts
  • Grammar and language study: ad hoc.
Assignments during and outside classes.

Students all give presentations, and get several assignments requiring preparation, like reading and interpreting professional literature. For these assignments, there is cross-course cooperation.

Prerequisites
Having the knowledge and skills acquired in the first and second years.

Final Objectives
Knowledge:
General:
  • Communication
Job-related:
  • Knowing reporting techniques;
  • Knowing marketing terminology;
  • Oral and written command of English.
Skills:
General:
  • Communication skill: being able to communicate information, ideas, problems and solutions to both specialists and laymen in English;
  • Elementary command of English;
General and job-related:
  • Making information available and spreading it (multi-language communication);
  • Expressing oneself correctly in English;
Job-related:
  • Command of fluent English in professional contexts.


Materials used
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Syllabus by the lecturers;
Reading material;
Audiovisual and interactive supporting material

Study costs
Course book et the normal market price;
Photocopies at the current Hogeschool Gent rate;
Expenses linked with possible excursions, lectures, assignments.

Study guidance
  • Guided self-study
  • Objective: preparing assignments under supervision, with feedback and coaching;
  • Whenever desired, and at appointed times: coaching in personal consultation and by e-mail.


Teaching Methods
Interactive approach, role-play, self-study assignments, group work, cross-course cooperation.

Assessment
  • First exam session: 50% oral examination and 50% continuous assessment
  • Second exam session: 100% oral examination (working out a case)
Students registered for the examinations only:
  • First exam session: 100% oral examination (working out a case).
  • Second exam session: 100% oral examonaion (working out a case).


Lecturer(s)