Key words
International marketing
Objectives
Students should become familiar with the basics of the international marketing environment and explore aspects of intercultural communication.
Topics
- International marketing vs. global marketing strategies
- International market analysis and the PEScT model
- Introductory questions of international marketing management
- Models of the World as an economic and socio-cultural system
- Issues of intercultural communication
Prerequisites
Fair knowledge of English
Final Objectives
- To understand the role of marketing in today’s international business environment
- Know and understand international and global marketing strategies
- Know and understand international market analysis and the PEScT model
- Have a basic understanding of intercultural communication and its role in international marketing and international business
Materials used
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Syllabus
Dokeos electronic environment
Study costs
Cost of syllabus
Study guidance
Individual questions may be addressed to the lecturer
Feedback via the Dokeos online learning platform
Teaching Methods
Lectures and class discussions
Paper
Assessment
- First exam session: paper and oral presentation
- Second exam session: paper and oral presentation
Lecturer(s)
Van Ryssen Stephaan
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