Key words
E-Commerce, IWETO-code: s190
Objectives
To explore the basics of E-Business and E-commerce
Topics
- Elementary (technical) knowledge necessary to understand E-business and E-commerce
- E-commerce: the electronic marketplace
- E-business strategy
- E-marketing
- E-CRM
- E-commerce: the role of the website
Prerequisites
Above-average understanding of written English is required.
Final Objectives
- Student is knowledgeable concerning E-business and E-commerce
Indicators: - Student has elementary (technical) knowledge necessary to understand E-business and E-commerce.
- Student has knowledge of the E-commerce market place.
- Student knows and understands different strategies in the digital environment.
Indicators: - Student has knowledge of and understands the E-business-strategy.
- Student has knowledge of and understands the E-marketing strategy.
- Student has knowledge of and understands the E-CRM strategy.
- Student has knowledge of and understands different characteristics of a good E-commerce website.
- Student is able to handle information.
Indicators: - Student is able to search for relevant information.
- Student is able to present information in good visual way.
- Student is able to work in team.
Indicators: - Student is able to integrate in a team.
- Student is able to give his/ her opinion in a team.
Materials used
::Click here for additional information::
Notes of the lecturer
Study costs
Cost of copies
Study guidance
During, before and after courses.
By email.
Teaching Methods
Theory is discussed in class during lectures and is also illustrated in discussions about practical examples and casestudies.
Students get 2 assignments that they have to make in team.
Assessment
Students will be evaluated for each assignment for their report and their oral explanation.
There is also an individual (partly) online test.
Lecturer(s)
Stephaan Van Ryssen
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